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Charisma: Why our Love of Cute Species Drives Evolution

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A study published today, April 6, in the journal Frontiers in Ecology and the Environment examines a novel twist on an old idea: that beauty is more than skin deep. The authors have shown how one should take charisma into account when studying and managing invasive species. Such interlopers are the second largest cause of biodiversity loss. Transferred to new environments by human activity, they become competitors or predators of local species, which are often unable to withstand the incursion. An international research team, involving two French laboratories, have evidenced an aspect of these invasions: species charisma. The popularity of a species and its perception by society and the media, they concur, determines how it is introduced and what impact it has on its new surroundings. In Italy, for example, the arrival of the popular North American grey squirrel threatens the existence of the native red squirrel. "Charisma is used in the literature to refer to the “attractive...